I'm Dave Kostecki, and for over two decades, I have contributed to the 70-plus-year tradition of our local NBC and CW affiliate WWLP-22News. My path from Motion Graphics Designer to Art Director and then Creative Director was shaped by a distinct geographic challenge: being located among major cities like Boston, Hartford, Albany, and Providence. We could not afford to "act local." To maintain our #1 ranking, we delivered metropolitan-level excellence every day, demonstrating that high-caliber results are driven by commitment, not location. Those twenty years were an intense lesson in strategic brand management. I learned that maintaining leadership isn't about one notable project; it's about disciplined creative strategy, sustaining trust. With deep cross-platform expertise, I don't just design—I build strategic foundations. I apply that same "big market" rigor to my partners today, ensuring your brand has the visual impact and authority to confidently compete. Now, as your Fractional Art Director, I work directly with your leadership to deliver the strategic vision needed for growth. You gain immediate, on-demand access to consistent brand guidance, vendor coordination, and campaign strategy, without the cost of a full-time executive. I offer not just creative services, but seasoned leadership and a "big market" mindset to transform your brand into a leading presence.